August 31, 2009
You could make yourself a lot of questions about Visa -”as part of the credit card associations” about its role in the CCI (Credit Card Industry) and the benefits that can bring out to credit card users in different locations in Australia. I personally feel there is a strong weakness in the way both credit card associations “-Visa, MasterCard, Discovery and more” and issuing banks communicate the advantages, benefits and offers that can lead credit cards users to be more aware about Visa. In a recent research made in Sydney (Australia), was determined that more than 94% of users dont know anything about the benefits Visa is bringing out to customers. The unique things people knows about Visa is all the promotion, TV ads and banners promoting the use of Visa and lot of slogans showing that Visa is the best way to have a good vacation in the Caribbean or travel throughout Australia with Visa, or move everywhere with Visa. I really dont know what are the difference between Visa and other credit cards, and according to the aforementioned research, most Visa credit card users dont know anything about that. Where is the communication problem?
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