Business owners often overlook their merchant accounts because it only represents a small part of their overall financial picture. The reality is that merchants are overpaying and often don’t do anything about it because they believe it’s too much of a hassle to switch. Merchants that process transactions on a regular basis can save a significant amount of money by switching and it is significantly less work that most merchants might think.
When you initially researched your merchant account for pricing information, you probably did so looking for the least expensive discount rate or percentage rate. Many advertised rates pull the “bait and switch” where you are drawn in with some insanely low rate only to realize after you start processing that the low rate originally advertised isn’t for you. Most merchant accounts have a qualified rate, a mid-qualified rate and a non-qualified rate.
There are per transaction fees for every merchant account. Sometimes this fee is not charged if the merchant has history and does a flat rate on just the discount rate. But even if the fee doesn’t show up on the statement, the merchant account provider and the bank still have this fee. They simply make it up in the discount rates. Flat rate pricing has one advantage and that is simply for accounting. It may be easier to know that every transaction is subject to a flat rate, either a flat per transaction or a flat percentage or discount rate.
If the average sale or average ticket items are small, the per transaction fees will represent a larger percentage of the overall fees than the discount rate. This fee doesn’t get taken advantage of by most merchant processors nearly as much as the discount rate, but shouldn’t be overlooked.
If you process large transactions, the discount rate will affect your fees much more than your per transaction fee. For those processing retail transactions where the card is physically present at the time of the transaction, an important note to remember is that if you process Visa and MasterCard check cards, they should process at a lower rate than your “regular” credit cards. This is where most of the savings occur for the majority of business owners that choose to switch their merchant account.
Switching merchant accounts is not difficult and should come with an option to make sure that you can back out if the new contract doesn’t lower your overall effective rate. The point of switching your merchant account is to lower your rate and get better services. Find a provider that has a good rates, can lower your rates and has exceptional service.
One of the reasons many merchants won’t switch their merchant accounts is because they have an existing contract for which they have an early termination fee. The irony here is that for most accounts, the savings on switching to a lower priced account far exceed the early termination fee. Some merchant account providers even offer a waiver or reimbursement to provide incentive for merchants to switch so if you find the right merchant account provider to go through, you’ll have that early termination fee with your existing processor covered.
Getting new equipment can also be a benefit of switching your merchant account. Competition for new merchant accounts is fierce so some of the incentives that processing companies are offering include new equipment. So, if your equipment is older or if you just want new equipment, make sure to ask about that and make that a part of your switching strategy.
I have been setting up merchant accounts for quite a while. I’m promoting a couple of videos on Youtube on this topic. You can find the two videos I’ve done most recently about internet merchant accounts and ecommerce merchant accounts. I’m working to get these videos in the top of the search engines.
Related posts:
